On Thursday, October 16th, the Empack 2025 trade fair will dedicate a special focus to innovation with the roundtable:
“Smart Packaging: When the Pack Speaks, Protects and Connects”
🕙 10:00 – 10:40 h | 📍 Empack Room / Forankra
During this session, industry leaders will discuss how technology is transforming packaging, shifting it from being a simple container to becoming a living interface between brand and consumer.
The roundtable, moderated by Àlex Brossa (Cluster Manager at Packaging Cluster), will feature:
- Daniel Martín, Commercial Director at Fábrica Nacional de Moneda y Timbre
- David Matamala, Senior Digital Marketing Developer at Faca Packaging
- Eugenio Oñate, CEO at Oktics
- Sandra Mercé, Marketing and Communications Director at Grupo Ferlicom
Key Topics to Be Addressed
- Design & Technology: integrating digital innovation into packaging.
- Sustainability & Recycling: the role of smart packaging in the circular economy.
- Materials & Smart Labeling: key drivers for traceability and transparency.
- Consumer Experience: packages that connect emotionally as well as functionally.
Although smart packaging has been discussed for many years, product teams must now begin to react. This concept will mark the beginning of a new era in the relationship between brands and consumers.
The emergence of new digital platforms and, above all, the determination of people within companies to differentiate themselves, are driving a turning point in how packaging is conceived.
Very soon, companies will start presenting their products with connectivity integrated into retailers and e-commerce, creating added value that will bring together innovation, sustainability, digital experience, and—most importantly—traceability.adido que unirá innovación, sostenibilidad, experiencia digital y, especialmente, trazabilidad.
