Iot Packaging: NFC or QR
The NFC technology with respect to the QR, in the first place, is more resistant to cloning, since the unique identification prevents counterfeiting and can allow the authentication of the product by the owner of the brand or the client.
A new channel for marketing teams and product designers.
2 solutions : QR or NFC
Why use NFC packaging ?
It does not affect the aesthetics of the product.
New channel where to connect with the final consumer.
Digital product certification.
Integrated systems to implement refill and circularity.
Digital platform to manage the content of all connected packaging by batch, by campaign or separately
Connect your packaging
Bring your mobile closer to your packaging to access your own branded content – Essential Tool | branded content
It offers everyone the possibility of consulting all kinds of information (content, videos, images, url's...) everything they want at any time. Solution very easy to use and without the need to install any application.More information
Connect with your Platform and modify with personalized content and information
Access the Backoffice cloud to edit your landing page and customize it with buttons, text and images to achieve the desired result.More information
Product authentication and certification system, using BlockChain technology, embedded in NFC or QR devices integrated into the cosmetic packaging, which in turn will facilitate a brand-client communication channel, enhancing the strategies of the marketing and product development teams.
Through this formula, the packaging can be linked to the physical store and e-commerceMore information
Product Life Cycle
At the beginning of the product's life cycle, the label is programmed with various information, such as product composition, traceability data, and recycling information.
After purchase, consumers can touch the tag with their smartphones to access other NFC features. Product information, see special offers of the brand, buy directly from your own e-commerce, find out about recycling and find the nearest collection points.
In store / retail
When retailers begin to put packaging return devices, through NFC information can be included where they can read product information.
When the used packaging has been collected and is ready to be recycled, the recycling plant equipped with NFC readers can count and track each item.