At this year’s Barcelona Perfumery Congress, Faca Packaging was honored to contribute to a forward-thinking discussion on the evolving role of packaging within the beauty and fragrance industries. The round table brought together a mix of thought leaders and innovators, each offering a unique perspective on how the sector is adapting to new expectations.
Participants included:
- Jordi Calduch Laporta – Sampling Innovations Europe
- Sandra Mercé Ferrer – Dilograf Labels
- Eugenio Oñate Hospital – OKTICS
- David デイビッド Matamala Roig – Faca Packaging
- Neus Hilari Rodriguez – Karicia – Natural Cosmetics
- Evan Lai – FOREO
Where packaging is heading: more than just a container
Rather than focusing solely on appearance, today’s packaging must deliver value on multiple fronts: environmental awareness, technological integration, and emotional resonance. These were the pillars around which the discussion revolved.
Tech-enabled interaction –packaging connected
Smart elements like NFC tags and QR codes are becoming part of everyday packaging, enabling direct communication with consumers — whether to provide product information, verify authenticity, or offer immersive content that enriches the brand experience.
Rethinking sustainability
Sustainable design is no longer optional. Brands and manufacturers are moving toward reduced material complexity, refillable formats, and lower-impact production processes. At Faca Packaging, we’re pushing forward with innovative refill systems and airless packaging that merge eco-consciousness with high-end appeal.
Designing for connection
Packaging is also a storytelling medium. From tactile finishes to personalized decoration, every detail contributes to creating a meaningful connection between product and user. It’s not just about how it looks — it’s how it feels, what it says, and how it’s remembered.
A new mindset for packaging
One message came through loud and clear: packaging is evolving into a strategic tool. It bridges the physical and digital worlds, supports sustainable goals, and shapes user experiences in powerful ways. We’re proud to be part of this transition at Faca Packaging — building tomorrow’s solutions, today.
What shifts do you think will most influence the next generation of packaging?
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