{"id":1093,"date":"2025-10-09T14:29:38","date_gmt":"2025-10-09T12:29:38","guid":{"rendered":"https:\/\/iotpackaging.beauty\/2025\/10\/09\/empack-2025-y-la-conectividad-de-los-envases\/"},"modified":"2025-10-09T17:08:02","modified_gmt":"2025-10-09T15:08:02","slug":"empack-2025-and-the-connectivity-of-packaging","status":"publish","type":"post","link":"https:\/\/iotpackaging.beauty\/en\/2025\/10\/09\/empack-2025-and-the-connectivity-of-packaging\/","title":{"rendered":"Empack 2025 to Highlight Smart Packaging Innovation"},"content":{"rendered":"\n<p>On <strong>Thursday, October 16th<\/strong>, the <strong>Empack 2025<\/strong> trade fair will dedicate a special focus to innovation with the roundtable:<\/p>\n\n\n\n<p><strong>\u201cSmart Packaging: When the Pack Speaks, Protects and Connects\u201d<\/strong><br>\ud83d\udd59 10:00 \u2013 10:40 h | \ud83d\udccd Empack Room \/ Forankra<\/p>\n\n\n\n<p>During this session, industry leaders will discuss how technology is transforming packaging, shifting it from being a simple container to becoming a <strong>living interface between brand and consumer<\/strong>.<\/p>\n\n\n\n<p>The roundtable, moderated by <strong>\u00c0lex Brossa<\/strong> (Cluster Manager at Packaging Cluster), will feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daniel Mart\u00edn<\/strong>, Commercial Director at F\u00e1brica Nacional de Moneda y Timbre<\/li>\n\n\n\n<li><strong>David Matamala<\/strong>, Senior Digital Marketing Developer at Faca Packaging<\/li>\n\n\n\n<li><strong>Eugenio O\u00f1ate<\/strong>, CEO at Oktics<\/li>\n\n\n\n<li><strong>Sandra Merc\u00e9<\/strong>, Marketing and Communications Director at Grupo Ferlicom<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key Topics to Be Addressed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design &amp; Technology<\/strong>: integrating digital innovation into packaging.<\/li>\n\n\n\n<li><strong>Sustainability &amp; Recycling<\/strong>: the role of smart packaging in the circular economy.<\/li>\n\n\n\n<li><strong>Materials &amp; Smart Labeling<\/strong>: key drivers for traceability and transparency.<\/li>\n\n\n\n<li><strong>Consumer Experience<\/strong>: packages that connect emotionally as well as functionally.<\/li>\n<\/ul>\n\n\n\n<p>Although <strong>smart packaging<\/strong> has been discussed for many years, product teams must now begin to react. This concept will mark the beginning of a new era in the relationship between brands and consumers.<\/p>\n\n\n\n<p>The emergence of <strong>new digital platforms<\/strong> and, above all, the determination of people within companies to differentiate themselves, are driving a turning point in how packaging is conceived.<\/p>\n\n\n\n<p>Very soon, companies will start presenting their products with <strong>connectivity integrated into retailers and e-commerce<\/strong>, creating added value that will bring together <strong>innovation, sustainability, digital experience, and\u2014most importantly\u2014traceability<\/strong>.adido que unir\u00e1 <strong>innovaci\u00f3n, sostenibilidad, experiencia digital y, especialmente, trazabilidad<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, October 16th, the Empack 2025 trade fair will dedicate a special focus to innovation with the roundtable: \u201cSmart Packaging: When the Pack Speaks, Protects and Connects\u201d\ud83d\udd59 10:00 \u2013 10:40 h | \ud83d\udccd Empack Room \/ Forankra During this session, industry leaders will discuss how technology is transforming packaging, shifting it from being a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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